30 Day Money Back and Price Match Guarantee
Eliminates Wax & Odor
99% Natural Ingredients
Soothes Irritated Skin
Ear Cleaner for Dogs
Dirty dog ears are one of the top reasons for unexpected trips to the veterinarian. But even to this day, so many pet owners say they struggle to keep their dogs' ears clean. We found it doesn't have to be that way!
From its innovative safety applicator to its potent but gentle formula that's quickly delivered to the ear canal in precise dosages thanks to its handy trigger handle, PurOtic is designed to make the ear cleaning process simple, fast, safe, and effective. Perfect for large, floppy ear flaps that are prone to an ear infection.
Your dog's ears deserve a therapeutic ear cleaning solution that soothes irritated ears while supporting internal ear health. With the addition of Oregon grape, yellow dock, and green tea extracts, Extra Strength PurOtic's multi-point enzyme system kicks it up a notch, providing better and deeper cleanings and relief for larger dogs and dirtier ears while staying just as gentle on sensitive skin.
Our Story: How PurOtic Came About
Like many of our tried-and-true products, our dog ear cleaner PurOtic was born out of a necessity to help out Maximus, a black Labrador with floppy ears, prone to ear infections, but also obsessed with swimming in the ocean. Despite trying frequent ear cleanings with all the classic ear medications in the book, nothing was working. Maximus's veterinarian told Matt that an ear infection originates deep within the ear canal, therefore cleaning the dogs ear flap would do nothing to prevent future ear infections. So an expensive surgery was on the horizon unless Matt could figure out a way to deliver dog ear cleaner and ear medications directly to the opening of the ear canal. Maximus always resisted getting his ears cleaned which made it impossible to locate the ear canal of a dog with dark hairy ears.
In 2005, it was here where PurOtic would be born, and with it, Innovet Pet, itself. As a engineer by trade, Matt didn't want to just create an ear cleaning solution that targeted the opening of the ear canal, he also wanted to solve the issue of bacterial and yeast infections in smelly dog ears.
While that delivery solution to the ear canal would have been more than enough, Matt got his friend Dave to help use his biochemistry knowledge to create a natural formula for a ear cleaner for dogs that would also help prevent ear infections while avoiding the side effects that can come from a traditional dog ear cleaner that may use chemicals harsh on the ears, such as hydrogen peroxide and alcohol.
Another issue that they saw was the design flaw in common ear cleaners that didn't take into account the unique structure of the dog ear canal, which unlike human ears has a 90 degree turn halfway through it. Additionally common ear cleaners do nothing to stop you from accidentally using too much solution, not only causing you to waste money but also potentially exacerbating the ear issue.
By combining their engineering and biochemistry backgrounds, not only did Matt and Dave create a more effective and safer ear cleaning solution, they had created an easier, faster, and more effective way to get it deep in the ear canal. Soon after the PurOtic applicator was patented and Innovet Pet Products was born
With PurOtic, all you had to do is insert the safety silicon tip in your dog's ears, pull the trigger, and you're done.
We still can't believe how simple but effective it is! It finally gave Maximus the ear relief he had needed and he lived another 11 years with super clean ears! PurOtic takes the safety of natural homemade ear cleaning solutions and combines them with the strength you'd expect from prescription formulas.
The Best Quality Guaranteed
US Grade Docusate Sodium
Tea Tree Oil
Lavender Oil
Other Ingredients
The Innovet Difference
Contains a clinical grade emulsifier that is gentle enough for use in infants, but powerful enough to break down even the toughest waxy buildup
Features a unique blend of essentials oils to take down bacterial and fungal growth while also soothing your pet's delicate skin
Is alcohol-free so there's no stinging even on irritated skin
Has a soft, flexible silicone tip that reaches deep down into the ear canal for a thorough cleaning, while bending with your pet's movement for added safety
Provides great-smelling essential oils that remove tough odors for a clean and fresh smell
Prevents infections when used regularly as part of your grooming routine
Made from 99% all-natural ingredients
What is PurOtic?
PurOtic is simplicity with a whole lot of intelligence and sophistication behind each component. From the soft and pliable silicone tip that is designed to carefully deliver the potent but gentle liquid deeper in the ear canals to the formula drying your dog's ears the right way.
-Soft & Pliable Silicone Tip Allows for Easier, Deeper, and FASTER Ear Cleanings
-[Extra Strength For Dogs Only] Features A Powerful One-Two Punch Of A Gentle Wax Destroying Emulsifier Plus 1% of Tea Tree Oil To Reduce Microbial Activity
-[Regular Strength For Dogs & Cats] Features Therapeutic, Soothing, & Aromatic Ingredients Such As Oregon Grape Extract, Aloe Vera, & Lemongrass
-Both Regular And Extra Strength PurOtic Keep Ears Clean And Smelling Fresh
-Supports Ear Health By Destroying Wax Build-Ups, Moisturizing Dry & Irritated Skin
-All PurOtic Products Are Alcohol and Sulfate Free
Is It Safe?
Safety was our main concern when creating PurOtic. What's the point of an ear treatment if it's going to hurt your pet's health? And we are glad we did because making safety such a high priority lead us to the emulsifier docusate sodium -- commonly given to small children and infants to break up ear wax and blockages because of its safety.
Turns out, that docusate sodium is just as safe to use on our dogs' ears to help clean them. Designed with the most sensitive ears in mind, PurOtic is a gentle ear cleaner that is completely safe to use for routine ear cleaning, itchy ears, otitis externa, and treatment against excessive wax build-ups, mites, fungus, yeast, and bacteria.
Because squeezing liquid drops in a dog's ear is ineffective for getting the formula deep to the source -- plus it's incredibly messy -- PurOtic includes a soft and flexible silicon applicator that can be safely placed in their ear. Not only does this help get the solution deep in your dog's ears where the bacteria are hiding, but it also helps out flush the gunk out. This works so much better for removing wax build-up or quickly clearing up an ear infection.
For PurOtic's soothing formula, we blend docusate sodium with natural ingredients, including antifungal ingredients such as tea tree oil. None of the antibacterial or antifungal ingredients we selected pose any harm to our loveable dogs.
It's alcohol and sulfate free, so it's always gentle on the most sensitive and vulnerable skin.
Our unique ear cleaning and drying solutions are like none other on the market. From their safer, more effective formulas to the way they are quickly and effortlessly delivered deep into the ear canal where the work best, a traditional dog ear cleaner just can't compete with everything PurOtic has to offer.
While PurOtic Extra Strength is stronger and more potent than our traditional formula, it stays just as soft and gentle on their ears.
One of the tricky problems with ear cleaners is the nature of their design is often their downfall. While liquid ear cleaners are the best for safely treating ear infections and removing wax build-ups, they introduce moisture deep into our dogs' ear canals, but moisture getting trapped in the inner ear is one of the big reasons many dogs struggle with ear issues.
The go-to solution for this is incorporating alcohol into the ear cleaner to help dry the ear. However, repeated exposure to alcohol can quickly cause even the healthiest skin to dry out, making it prone to irritations and ear infections. That's the last thing we want, especially because the last thing you find in dirty ears is healthy skin.
In fact, more often than not, your dog's ears are probably full of micro-tears and cuts from excessive scratching, leaving them vulnerable to harsh chemicals. Alcohol on open wounds burns and is a fast way to make your dog dislike their ear cleaning routine even more than they already do.
That's why we created PurOtic Dryer. We use food grade Diatomaceous Earth as a drying agent that ensures no moisture and other irritants are left behind.
To use PurOtic Ear Dryer, simply follow with it after first using PurOtic Ear Cleaner. They are used in the exact same way. Just insert the safety applicator into your dog's ear, then pull on the trigger handle to release the perfect amount of solution.
Whether you need help with an ear infection, removing excessive wax build-up, or need a routine ear cleaner that helps with bug bites, contact dermatitis, and eczema, PurOtic is designed to get deep into your dog's ear safely.
- The one-two punch combo of the ear cleaner and dryer together gives you the ultimate tool for not only turning around the direst of ears but also ensuring they stay clean and free from infections that can cause your dog incredible pain and send them to the vet.
- Anti-odor technology keeps ears smelling great days after use.
- PurOtic gives dogs' ears the therapeutic support they deserve and pet parents' noses the relief they need from foul ear odors.
Clean your dog's ears the right way with PurOtic Ear Cleaner and Ear Dryer.
With PurOtic, cleaning your dog's ears doesn't have to be hard.
- Shake well before using. Simply insert PurOtic's silicone applicator in your pet's ear and pull the nozzle's handle 1-3 times to release a few drops of liquid. There is no need to force the silicone tip deep into the ear canal. One trigger pull is more often than not the perfect amount, but more of the cleaning solution can be used if needed.
- To help work the remaining cleaning solution deeper into your dog's ear canal and inner ear, gently massage the base of their ear. If you can hear a squishing sound, you're doing a great job. This also helps break up the gunk better.
- Because you're breaking up all that impacted gunk, you'll want to prepare for it by either applying the ear cleaner outside or in a bathtub. Wrapping a towel around their head is a great option as well because when they shake their head vigorously, the ear cleaning solution, wax, and any other nasties are going to come flying out!
- After your dog is done shaking their head, if you plan to use PurOtic Ear Dryer simply repeat steps 1-3, only this time use the Ear Dryer instead of the Ear Cleaner. You'll always want to start with the ear cleaner before using the dryer.
That's it you're all done with PurOtic. To finish, use a cotton ball or something similar such as ear wipes to gently wipe up any residue that's left behind at the surface of the ear or on the ear flap itself. We don't recommend cotton swabs, also known as Q-tips.
Don't let an infected ear continue to cause your dog another day of pain and discomfort. With PurOtic, you can finally give them the ear cleaning they deserve. Keeping your pup's ears cleaned doesn't have to be a struggle anymore.
PurOtic can be used whenever you notice a strong smell from your dog's ears and can be used once a month for a regular cleaning that helps prevent wax buildup.
Clean your dog's ears the right way with PurOtic. Other ear cleaners just can't compete.